Maddy Watson

maddywatson.com • maddynwatson@gmail.com • 818.309.6809

Results-driven learning strategist with 3+ years designing evidence-based learning experiences across eLearning, blended, and cohort-based programs. Proven ability to translate adult learning theory and cognitive science into measurable learner outcomes.

Experience

Learning Experience Designer | Calabasas Counseling & Grief Center
June 2022 – Present
● Defined learning effectiveness standards for 10+ eLearning modules, translating clinical content into structured, accessible experiences aligned to NBCC continuing education outcomes
● Applied ADDIE and adult learning principles throughout the full product lifecycle: needs analysis, curriculum architecture, storyboarding, development, and post-launch iteration
● Designed competency-based assessments and knowledge checks to measure skill mastery and learner progress, establishing clear, measurable outcome benchmarks
● Partnered with clinical SMEs to identify learning needs, close skill gaps, and iterate on solutions using learner performance data

Lead Learning Product Designer | Digital Equity West
March 2024 - June 2026
● Architected a bilingual English/Spanish digital literacy program from the ground up, engineered to scale to 1,000+ learners across varying literacy and cognitive load levels
● Owned end-to-end program strategy: curriculum design, content development, LMS configuration, and personalized learning pathways
● Applied scaffolding and evidence-based sequencing principles to meet learners where they are and drive measurable skill progression
● Leveraged AI tools (ChatGPT, Claude) to accelerate content development and deliver adaptive, personalized learning experiences at scale

Education

B.S. Liberal Studies(Education) and Minor in Child Development | Cal Poly, San Luis Obispo
September 2017 - June 2021

Certificate in User Experience Design | CareerFoundry
February 2022 - October 2022

Skills

Articulate Rise & Storyline | AI Tools | Microsoft Office | e-Learning | Interactive Design | ADDIE & SAM | Resource Creation and Development | LMS Administration | Competency-Based Assessment | A/B Testing & Data-Informed Iteration | Cross-Functional Collaboration | Blended & Cohort-Based Learning | Powerpoint | Accessibility